Give all music a voice in
media: Listen for Life!
What can you
us make people aware of the
years ago now, a group of distraught mothers founded MADD (Mothers
Against Drunk Driving) in the USA. Their entire reason for being was to
simply raise an awareness, first nationally and then around the globe,
of a particular problem in the world. They have since become a highly
effective lobbying group!
people worldwide become aware of
any problematic human situation, just the awareness itself
them to find ways, as individuals, to create change in their own
communities and beyond. It's that awareness that we want to
- Talk about what you have read here, when you meet up with
friends or family. Encourage others to start paying attention to the
difference between the music that is currently prevalent in the
commercial media and the background rhythms of their own
countries or culture. ( For more detail and ideas on this type of
action, go to " spread the word").
a part of the solution.
make a choice to listen - really listen - to the native music
musicians of your own culture and country. Appreciate the
discipline, hard work and artistic inspiration that has gone into the
crafting of your traditional music and instruments. Try to imagine what
your cultural heritage and emotional expression would be like today if
that music - those performers, those instruments -
a musician - Think about a relatively
unknown (but wonderful!) musician amongst those you have just been
listening to, who is probably still struggling to share his/her music
with a wider audience and is probably needing your
and most of all, your appreciation and encouragement. Give them that
encouragement! We all need to know that what we do makes a
difference. Musicians often have to work for little monetary
gain, but they can maintain their motivation to create a lot
longer if they at least know that people are listening, and that the
message of their music is heard in the others'
For more detailed suggestions on how this can help, go to the "adopt a
listeners, as well as
musicians, have a voice in the world's soundtrack.
up your own music imagination! Think about present "pop" music heard on
the airwaves today. Imagine what it might sound like if you
"fuse" the contrasting music styles in your own life and culture -- for
example, if you could play the same current song but with
ancient/traditional instruments, or if you could use the current
pop-music instruments to perform a native/traditional melody.
activity will increase your awareness and appreciation for the level of
talent required to produce that greater variety of sounds, timbres, and
rhythms. Then, gather your friends, family, colleagues- and
listen to music of other genres and styles; music from other cultures,
other countries and again, really listen! Try to hear the
messages and traditions being conveyed through the music. What
interesting facts might help you to understand or appreciate the music
more? What questions would you want answered in a program about this
Then, try to visualize how it might look when those unusual
instruments are being played. What would you like to see in a
television program about that music?
finally, contact our production headquarters and suggest these ideas to
us, which we might be able to incorporate into future programs!
those who campaign for initiatives that would restore music education
in the schools of your country, state or region. If everyone were made
aware of the significance of this present crisis for music cultures and
musicians around the world (and how it in turn affects the lives of all
people -- musicians or not), then people would probably become much
more reluctant to give up music activities or education, whether
individually or in schools.
For our part in this process, we are
working on a wonderful, innovative distance education course for music
appreciation/education, involving world music instruments, which will
be delivered through Internet/Broadband throughout the globe.