Life (LfL) is a
global organization created for the preservation and advancement of
musical culture by serving the needs of music, musicians and music
listeners in every region of the world. Through a variety of outreach,
education and media projects, LfL aims to create an international
family of music listeners, in community with those who compose, teach,
and perform all of the wonderfully diverse musical styles that can be
heard on the planet.
been frequently asked by UN-related organizations in Geneva to create
music festivals and events worldwide that will raise awareness of the
UN Millennium Development Goals and/or International Peace
often asked to speak to global organizations on the use of
cross-cultural music to address conflict resolution, gang/violence
prevention, cultural diversity training and international education
has also been asked to set up projects in northeastern China, South
Africa, Uganda, and Kenya, using innovative music and media production
training programs to bring together disparate groups torn apart by
fighting, economic hardship or cultural
has also created the "MusicMessage Campaign", a workshop
for schools and after-school programs throughout the USA, raising the
awareness of students, parents and teachers about the power of music
and lyrics to impact their mood, thoughts, academic success, cultural
attitudes and subsequent behaviors, while inspiring them to create
their own positive songs (musicmessages) as a tool for
founded new cross-over music festivals on three continents, along with
the "Notes for Nourishment" project, music in hospitals and prisons,
the "justGO!" concert formats worldwide, supported music therapy
projects in Bosnia and Polynesia, created its own record label and
radio programs, and archived nearly 400 hours of proprietary
cross-cultural music media programming for television and online
The international board and executive team of Listen for Life
includes such luminaries as Carl Meyer (former VP of NBC, CNN Asia, now
Pres/CEO of America's Greatest Brands), Andy Orgel (a founder of MTV,
Nickelodeon, A&E Channel, Wisdom Channel), Ron Tamura (former
General Mgr/Head of Intl Marketing for Apple, and founder of successful
digital music-media start-ups in Japan), Gerry Foster (branding and
marketing guru formerly with Procter & Gamble) and LfL founder
Donna Stoering (www.donnastoering.com) an internationally renowned
musician, speaker, author, Marshall Scholar, social entrepreneur, and
former Artistic Ambassador for both the USA and Great
tremendous accomplishments to date have been funded internally by
members/donors, gifts-in-kind and corporate sponsorships. It is a
501(c)3 organization with volunteer chapters throughout the world and
principal headquarters in California and UK.
for all of your Life!
At Listen for Life
we envision a world where all music cultures are
valued and appreciated as the channel for communication. We are
dedicated to the service of music through a variety of international
and local outreach projects, and by creating a global family of music
performers, teachers, creators and listeners.
Life is a global organization created for the preservation
and advancement of musical culture by serving the needs of music,
musicians and music listeners in every region of the world. Through our
variety of outreach, education and media projects, we aim to create an
international family of music listeners, in community with those who
compose, teach, and perform all of the wonderfully diverse musical
styles that can be heard on the planet.
Life was founded in London, England, in 1998. It then grew
eastwards around the globe to encompass volunteers or affiliate studios
in many countries, and it recently established new development and
administrative offices in Oakland, California, USA.
One of our goals is to encourage musicians themselves and enable their
growth, through workshops, master classes and international retreats.
We also encourage them by offering new performance, recording and
broadcasting opportunities to relatively unknown but deserving
musicians throughout the world.
To serve both the musicians and the music listeners, and therefore to
help advance the cause of music itself around the globe, Listen for
Life has developed into an international umbrella
organization for a
series of outreach projects, with each project happening in many
different locations around the world.
ACCOMPLISHMENTS & ACTIVITIES
These were accomplished and carried out by YOU, and by ALL of us!
1. Continued the creation, artistic direction,
administration, & development of the OneWorldWalk
cross-cultural community center (and its many events), founded by
Life in 2008 in Berkeley.
Within a 2-month period the center:
- hosted a 4-day Musicfest of 27 concerts to over 1000 listeners,
featuring Bay Area-based artists representing 36 cultures/countries and
genres of music.
- offered studio space for visual artists wanting to connect the
creation of their works with live music.
- offered free teaching studios to musicians volunteering to teach
their instruments to disadvantaged youth.
- offered radio-program production training and DJ training to
disadvantaged youth through Listen
for Life volunteers.
- produced numerous live evening concerts downtown, featuring
ethnic/traditional instruments that would be enjoyed by the relevant
Diaspora communities from that tradition/culture.
- filmed and recorded those live concerts for programs that were then
broadcast on Bay Area networks.
- planned for “film, food, and fun” evenings featuring the music and
culture of one Bay Area Diaspora group each time, thus offering
individuals from all immigrant cultures the chance to share their
traditions and experiences with other groups of similar circumstance in
a non-partisan community setting.
2. Established a “Listen for Life
& instrument lending Library” for disadvantaged youth in
Oakland, Berkeley and Richmond areas, thanks to your donations of
under-used instruments (and music books)!
3. During the past 12 months Listen for
Life musicians performed ethnic/folk/traditional or
from a variety of countries/cultures throughout the Bay Area over 83
times, and outside the Bay Area (throughout the world) an additional
249 times; audience size ranged from 35 to 2100 depending on venue;
wherever possible, we share the mission of Listen for Life and
awareness of music’s potential.
4. Co-sponsored two youth-musicals
produced in Oakland and coached all (52) of the performers/singers.
5. Provided Listen for Life Productions’
interactive media program, Travels
with Music (Series One), to 33 more
schools nation-wide and 7 more schools internationally. Travels with
Music Series One is a 6-hour program offering a way to integrate all
core-curriculum subjects (K-12) through multicultural music, featuring
the music masters who come from 15 countries/cultures. In total,
Music is currently used in K-12 schools (approx. ages
5-18) in 15 countries worldwide, and in over 150 school districts of
the USA; it has also been made mandatory viewing for freshman
cultural-diversity classes at 3 universities.
6. Filmed and recorded new Listen for
Life content featuring 4 additional cultures/music masters
broadcast on various television channels as well as content for future
Music Series 2.
7. Successfully relocated all operations,
volunteers and organization of Listen
for Life’s USA headquarters to
Oakland’s historic Preservation Park, a wonderful center of period
buildings for use by non-profits.
8. Organized first “Planning for Peace”
community group in an Oakland neighborhood to host regular discussions
in members’ homes, planning projects and events for the city around
Peace Day in 2010.
Life has become a leader organization nationwide for the
establishment of Music Events that raise awareness of the UN Millennium
Development Goals and celebrate UN Peace Day on the 21st of September
for Life was invited to
establish a presence in Geneva Switzerland as an international NGO,
after Listen for Life
founder Donna Stoering was asked to advise some
UN-related organizations on the use of music for addressing conflict
resolution, cultural diversity training, international relations, human
rights issues, and educational initiatives worldwide. When Listen for
Life does eventually establish a presence in Geneva this
will be a
wonderful opportunity to bring “good press” about Oakland and increase
the international community’s awareness of the city’s tremendous
10. Listen for Life
(and Travels with Music
designer) Donna Stoering was featured guest on
3 different Bay Area television talk shows and had exciting meetings
with individuals in the Mayor’s Office, City Hall, the Oakland Unified
School District, city-based corporations and banks, and with several
Oakland-based non-profits who are potential partners. We will keep you
Our goal for the coming months is to build an online community to match
and enhance the physical communities that we endeavor to serve with our
projects. Listen for Life
is a community of local and global
volunteers, so please do join us and participate, whether online or in
Remember, composer John Cage once said:
you do is music, and Everywhere is the best seat”